Privacy Policy

Last Updated: January 2026

This Privacy Policy explains how eastlothian-cx.co.uk ("we," "us," "our," or "Company") collects, uses, discloses, and safeguards your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site").

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.

1. Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

• Personal Data: Name, email address, telephone number, and other identifiers you voluntarily provide when contacting us or subscribing to newsletters.
• Technical Data: IP address, browser type, operating system, referring URLs, and device identifiers.
• Usage Data: Pages visited, time spent on pages, clicks, interactions, and browsing patterns.
• Cookies: Information stored through cookies and similar tracking technologies (see Cookie Policy section below).
• Affiliate Data: Information used to track affiliate commissions, conversions, and referrals.

2. How We Use Information

We use the information we collect for the following purposes:

• To provide, maintain, and improve the Site and our services.
• To process affiliate commissions and track referrals to partner casinos.
• To conduct analytics and understand user behaviour and preferences.
• To send promotional communications, newsletters, and marketing materials (with your consent where required).
• To comply with legal obligations and enforce our terms and conditions.
• To detect, investigate, and prevent fraudulent transactions and security breaches.
• To personalise your experience on the Site.

3. Cookie Policy

Our Site uses cookies and similar tracking technologies to enhance your experience. Cookies are small data files stored on your device.

Types of Cookies We Use:

• Essential Cookies: Required for basic Site functionality.
• Analytics Cookies: Help us understand Site usage and user behaviour.
• Affiliate Tracking Cookies: Track referrals and commissions from casino partners.
• Marketing Cookies: Used for retargeting and advertising purposes.

Cookie Opt-Out: You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect Site functionality. You may also opt out of certain third-party tracking cookies via industry opt-out tools.

4. Third-Party Links

Our Site contains links to third-party websites, including casino operators and affiliate partners. We are not responsible for the privacy practices, content, or security of these external websites. Each third party maintains its own privacy policy, and we encourage you to review their privacy statements before providing any personal information.

Disclaimer: Your use of linked casinos and gambling sites is subject to their respective terms, conditions, and privacy policies. We do not control these third-party sites and assume no liability for their practices.

5. Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:

• Right of Access: You may request a copy of personal data we hold about you.
• Right to Rectification: You may request correction of inaccurate or incomplete data.
• Right to Erasure: You may request deletion of your personal data (subject to legal retention requirements).
• Right to Restrict Processing: You may request limitation of how we use your data.
• Right to Data Portability: You may request your data in a structured, commonly-used format.
• Right to Object: You may object to processing for marketing, analytics, or profiling purposes.
• Right to Lodge a Complaint: You may submit complaints to the Information Commissioner's Office (ICO).

To exercise any of these rights, contact us using the details provided in the Contact Us section below.

6. Data Retention

We retain personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by applicable law. Retention periods vary depending on the type of data and its purpose:

• Personal contact information: Retained until you request deletion or unsubscribe.
• Affiliate and conversion data: Retained for a minimum of 7 years for accounting and tax compliance purposes.
• Analytics data: Typically retained for 12-24 months.
• Cookies: Retained according to their type and expiration settings (typically 1 month to 2 years).

Upon request and where legally permissible, we will delete or anonymise your personal data.

7. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Email: [email protected]
Website: eastlothian-cx.co.uk

We will respond to your inquiry within 30 days of receipt.

Data Protection Authority: If you have unresolved concerns, you may contact the Information Commissioner's Office (ICO) at www.ico.org.uk.

This Privacy Policy was last updated in January 2026 and may be updated periodically to reflect changes in our practices or applicable law. We encourage you to review this policy regularly.